Career History
17+ years of building, scaling, and leading across energy, industrial, and consumer markets — from Caribbean market creation to entrepreneurial exit.
Generac Power Systems
Leading market creation and revenue growth across the Caribbean — building the channel ecosystem, managing an 8-figure sales budget, and positioning Generac as the #1 energy resilience brand in the region.
View Full Experience →Generac Power Systems — LATAM
Led commercial strategy across 20+ countries, building a robust regional dealer network and driving sustained market share growth throughout Latin America.
View Full Experience →WASFO Laundry & Dry Cleaning Services
Founded and scaled a distressed laundromat into a technology-enabled, multi-site business. Grew it 10x, led a 30+ person team, and successfully sold the company in a six-figure exit.
View Full Experience →Rubi Tools
Drove brand growth across North America and LATAM through strategic partnerships, region-specific product launches, and market localization initiatives.
View Full Experience →Soncras Electronics
Managed end-to-end product development and global marketing campaigns, aligning cross-border teams to launch competitive consumer products in retail markets.
View Full Experience →