Previous Role
Generac Power Systems — Latin America
Countries managed across Latin America
Tier dealer network built and managed
Full regional commercial strategy ownership
Languages: English & Spanish
In this role, I led commercial strategy across more than 20 countries throughout Latin America, building a robust regional dealer network and driving sustained market share growth. This was the role that gave me deep expertise in the dynamics, culture, and business environment of the region — expertise I now apply at a senior level in the Caribbean.
This position was the foundation of my regional expertise. Operating across 20+ countries required deep cultural fluency, the ability to adapt strategy to vastly different market conditions, and the discipline to manage complex, multi-stakeholder relationships across time zones and languages. The skills I built here — channel development, key account management, cross-border go-to-market execution — are the same skills I apply today in the Caribbean, now at a senior level with a more focused market mandate.