International Brand Manager

Overview

At Rubi Tools, I drove brand growth across North America and Latin America by developing strategic partnerships, executing region-specific product launches, and leading market localization initiatives. I collaborated with cross-functional teams to adapt global strategies to local market needs, significantly increasing brand visibility and sales performance across both regions.

Key Contributions

• Developed and managed strategic partnerships across North America and LATAM
• Executed region-specific product launches tailored to local market dynamics
• Led market localization initiatives to adapt global brand strategy to regional needs
• Collaborated with cross-functional teams across borders to align brand and sales execution
• Significantly increased brand visibility and sales performance across both regions