Brand & Product Manager

Overview

At Soncras Electronics, I managed end-to-end product development and global marketing campaigns, aligning cross-border teams to launch competitive consumer products in retail markets. I led brand positioning, packaging, and promotional strategy — resulting in increased market penetration and strengthened brand recognition across key regions.

Key Contributions

• Managed end-to-end product development cycles from concept to retail launch
• Led global marketing campaigns aligning cross-border teams across multiple time zones
• Developed brand positioning, packaging design, and promotional strategy
• Increased market penetration and brand recognition across key retail regions