Thought Leadership
Perspectives on Caribbean energy markets, business development strategy, and what it takes to build something that lasts.
How a family decision to move from Venezuela to Miami sparked the creation of WASFO — and what building a 10x business from a 40-year-old laundromat taught Aaron about entrepreneurship, systems, and the owner's mindset.
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The strategy, the gaps I fixed first, and what I would do differently starting from scratch today.
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Most companies talk about their product. The winners build what happens after the sale — and that is where the real competitive advantage lives.
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The WASFO exit validated the model, the execution, and the team — and taught me more than any MBA ever could.
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The companies that take the Caribbean seriously right now will own it for the next decade. The ones that do not will spend that decade trying to catch up.
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The companies that treat DACO compliance as a strategic investment — not a checkbox — will own the Puerto Rico market for years.
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