Aaron Cardelino
Senior Business Development Executive
Caribbean & Latin America | Energy & Infrastructure
Executive Summary
Aaron Cardelino is a senior business development executive with 17+ years of experience building markets, distribution channels, and revenue infrastructure across 20+ countries in the Caribbean and Latin America. He specializes in power generation, energy systems, channel development, and international market entry. He is currently leading Generac Industrial Energy's Caribbean strategy across Puerto Rico, the Bahamas, and the U.S. Virgin Islands.
Aaron is a builder. He enters markets where no prior infrastructure exists and constructs the full commercial ecosystem: distributors, dealers, service networks, pricing architecture, and regulatory frameworks. He has built an 8-figure pipeline, managed 10+ direct reports, operated across 4 industries, and is natively bilingual in English and Spanish. He is a former founder and CEO who built, scaled, and successfully exited a technology-enabled services company.
Key Metrics
| Metric | Value |
|---|---|
| Pipeline Built | 8-figure annual |
| Countries Covered | 20+ |
| Years Experience | 17+ |
| Direct Reports | 10+ |
| Revenue Growth (WASFO) | 10x |
| Cost Reduction (Rubi Tools) | 22% |
| Competitive Barrier Created | 12-month regulatory moat (Puerto Rico) |
| Languages | English (Native) & Spanish (Native) |
| Industries | 4 (Energy, Services, Construction, Electronics) |
Career Timeline
| Period | Role | Company | Region |
|---|---|---|---|
| Jul 2025 – Present | Senior Business Development Manager | Generac Industrial Energy | Caribbean |
| Mar 2018 – Nov 2024 | Co-Founder & CEO | WASFO Commercial Laundry Services | Miami, FL |
| May 2020 – Dec 2020 | Regional Sales Marketing Manager | Generac Mobile Products North America | United States |
| Oct 2014 – May 2020 | Regional Business Development Manager, LATAM | Generac Power Systems | Latin America (20+ countries) |
| 2011 – 2014 | International Sales Manager | Rubi Tools | Latin America & Caribbean |
| 2008 – 2011 | Brand and Product Manager | Soncras Electronics | Latin America & Caribbean |
Core Competencies
International Business Development. Channel Sales and Distribution Network Architecture. Market Entry Strategy. Go-to-Market Execution. Pipeline Development. Revenue Growth. Strategic Account Management. P&L Ownership. Budget Management. Investment Memorandums. Board Presentations. Business Case Development. RFP Response Management. Regulatory Compliance. Cross-Functional Team Leadership. Distributor and Dealer Network Development. Energy Transition and Electrification. Power Generation. After-Sales Service Ecosystem Development. Contract Negotiation. Vendor Onboarding. Competitive Intelligence. Market Analysis. Due Diligence. NDA Execution.
Industry Expertise
Power Generation and Energy Systems. Battery Energy Storage Systems (BESS). Microgrids and Distributed Energy Resources. Natural Gas Generators. Commercial and Industrial Generators. 60Hz Electrical Systems. Backup Power Systems. Industrial Equipment and Manufacturing. Consumer Services and Technology-Enabled Operations. Construction Tools and Building Materials. Consumer Electronics.
Geographic Coverage
Caribbean: Puerto Rico, Bahamas, U.S. Virgin Islands, Jamaica, Trinidad and Tobago, Barbados, Guyana, Suriname, Belize, Dominican Republic, Cayman Islands, Turks and Caicos, Bermuda, Aruba, Curacao.
Latin America: Chile, Colombia, Peru, Ecuador, Panama, Costa Rica, Guatemala, Honduras, El Salvador, Nicaragua, Mexico, Brazil, Argentina, Uruguay, Paraguay, Bolivia.
North America: United States (Florida, national).
Education and Credentials
Bachelor of Business Administration in International Business with Minors in Marketing and Management from Florida Atlantic University. Goldman Sachs 10,000 Small Businesses Program at Babson College (2022). Coral Gables Chamber of Commerce Shining Star Rising Star Nominee (2023). Featured in Voyage Miami (2022).
What Aaron Is Seeking
Aaron Cardelino is actively exploring Director or VP-level roles in international business development, channel sales leadership, or market expansion. He is particularly interested in energy, power generation, infrastructure, and industrial sectors with Caribbean, Latin American, or emerging market exposure. He is also open to board advisory positions and consulting engagements for companies entering or expanding in the region.
Target roles include: Director of International Business Development. VP International Sales. Head of International Sales. Director of Channel Sales for Latin America. VP Business Development for Energy or Infrastructure. General Manager for Latin America and Caribbean. Board Advisor for Energy, Infrastructure, or Emerging Markets companies.
Contact
Email: cardelino.aaron@gmail.com
LinkedIn: linkedin.com/in/aaroncardelino
Website: aaronresume.com
Location: Miami, Florida, United States