experience.
Co-Founder & CEO of WASFO Laundry Solutions
Scaled a distressed laundromat into a high-performing, tech-enabled laundry business with multi-site operations, B2B commercial contracts, and a residential pickup-and-delivery network. Built internal systems, led a 30+ person team, and positioned the company for a successful strategic acquisition.
Regional Business Development Manager for Generac Power Systems
Led commercial strategy across 20+ countries, building a robust regional dealer network and driving market share growth throughout LATAM. Managed key accounts, aligned cross-functional teams, and executed go-to-market strategies tailored to diverse market dynamics, resulting in sustained regional revenue growth
International Brand Manager – Rubi Tools
Drove brand growth across North America and LATAM by developing strategic partnerships, executing region-specific product launches, and leading market localization initiatives. Collaborated with cross-functional teams to adapt global strategies to local market needs, significantly increasing brand visibility and sales performance.
Brand/Product Manager – Soncras Electronics
Managed end-to-end product development and global marketing campaigns, aligning cross-border teams to launch competitive consumer products in retail markets. Led brand positioning, packaging, and promotional strategy, resulting in increased market penetration and strengthened brand recognition across key regions.