Generac Power Systems

At Generac Power Systems, I led commercial development efforts across Latin America and the Caribbean, managing strategic partnerships and driving revenue growth in over 20 countries. My focus was on expanding market penetration, building a reliable distribution network, and aligning regional operations with global corporate objectives. I played a pivotal role in bridging field execution with high-level strategy, often operating in fast-changing environments with complex logistical and cultural dynamics. 

Spearheaded commercial expansion across LATAM by developing and executing go-to-market strategies tailored to regional conditions. Significantly increased market share and brand presence for Generac Mobile’s power generation and emergency response products. 

Managed commercial alignment and operations across two manufacturing hubs — one in Wisconsin (USA) and the other in Europe — to serve clients throughout Latin America and the Caribbean. Balanced production timelines, resolved supply chain challenges, and ensured consistent quality and delivery standards across regions. Acted as the primary liaison between factory leadership and local market stakeholders, maintaining real-time visibility on product availability, customization requests, and logistics flow. 

Built and managed a robust distributor and dealer network throughout Latin America and the Caribbean, including onboarding, training, and performance management. Strengthened long-term partnerships that became foundational to the company’s regional success. 

Oversaw commercial activities, pricing strategies, and inventory flow across 20+ countries. Collaborated with logistics, marketing, and finance teams to ensure alignment of product availability and service quality across diverse markets. 

Managed and grew strategic client relationships across industries such as construction, mining, government, and telecommunications. Customized offerings and service models to meet sector-specific needs and ensure long-term account retention. 

Maintained a 60%+ travel schedule to support clients, understand local nuances, and resolve in-market challenges. Developed a hands-on understanding of each country’s regulatory environment, cultural expectations, and customer behavior. 

Skilled in navigating complex cross-border markets, building scalable distribution frameworks, and adapting strategies to local dynamics. 

Deep experience cultivating high-performing distributor and dealer networks that support long-term revenue growth. 

Ability to manage large-scale, multi-stakeholder accounts while ensuring profitability and service quality. 

Strong cross-functional communicator able to connect field realities with corporate goals and product capabilities.

Comfortable operating across borders with a sensitivity to local business customs, languages, and regulations.