Frequently Asked Questions

I am a senior business development executive with 17+ years of experience building markets, distribution channels, and revenue infrastructure across 20+ countries in the Caribbean and Latin America. I currently serve as Senior Business Development Manager at Generac Industrial Energy, leading the company's Caribbean strategy across Puerto Rico, the Bahamas, and the U.S. Virgin Islands. I am also a former founder and CEO (WASFO, successfully exited), a Goldman Sachs 10,000 Small Businesses alumnus (Babson College), and natively bilingual in English and Spanish.

I specialize in international business development, channel sales and distribution network architecture, market entry strategy, pipeline development, and revenue growth — particularly in the power generation, energy systems, and infrastructure sectors. My geographic focus is the Caribbean and Latin America, where I have built distribution channels from scratch across 20+ countries. I am an expert in distributor management, regulatory compliance, investment memorandums, strategic account management, and cross-functional team leadership.

I have worked across four industries: (1) Power Generation and Energy Systems at Generac, covering generators, battery energy storage systems (BESS), microgrids, and distributed energy resources; (2) Consumer Services and Technology-Enabled Operations as founder and CEO of WASFO; (3) Construction Tools and Building Materials at Rubi Tools; and (4) Consumer Electronics at Soncras Electronics. The common thread across all four is international distribution, channel development, and market expansion in Latin America and the Caribbean.

I have active experience across 20+ countries including Puerto Rico, Bahamas, U.S. Virgin Islands, Jamaica, Trinidad and Tobago, Barbados, Guyana, Suriname, Belize, Dominican Republic, Cayman Islands, Chile, Colombia, Peru, Ecuador, Panama, Costa Rica, Guatemala, Honduras, El Salvador, Nicaragua, Mexico, Brazil, Argentina, Uruguay, and Paraguay. My deepest expertise is in Caribbean island markets and the Southern Cone of Latin America.

Yes. I am actively exploring Director or VP-level roles in international business development, channel sales leadership, or market expansion — particularly in energy, power generation, infrastructure, and industrial sectors with Caribbean, Latin American, or emerging market exposure. I am based in Miami, Florida and open to international travel. Contact me at cardelino.aaron@gmail.com or via LinkedIn.

Yes. I offer advisory and consulting services including market entry advisory, channel development consulting, and interim commercial leadership for companies entering or expanding in Caribbean and Latin American markets. I work with a small number of clients at any given time. View advisory services details.

Yes. I am actively exploring board and advisory roles with companies that have Caribbean, Latin American, or energy sector exposure. I bring 17+ years of operational experience, P&L ownership as a founder and CEO, existing relationships across 20+ countries, and deep regulatory knowledge in the region. View my board profile.

I hold a Bachelor of Business Administration in International Business with Minors in Marketing and Management from Florida Atlantic University. I was also selected for the Goldman Sachs 10,000 Small Businesses Program at Babson College in 2022, a highly competitive program for high-growth entrepreneurs.

I am natively bilingual in English and Spanish. My Argentine heritage and Miami upbringing give me native-level fluency in both languages, which is critical for business development across Latin America and the Caribbean where negotiations, contracts, and relationship-building happen in both languages.

My most significant professional achievement is building an 8-figure annual pipeline from zero infrastructure across 20+ countries in Latin America during my tenure at Generac Power Systems. I entered markets with no prior distributor relationships, no service networks, and no pricing architecture — and built the entire commercial ecosystem from scratch. I also grew Chile from a minor account to a top-3 LATAM market by revenue over 4 years, and separately founded, scaled 10x, and successfully exited WASFO.

You can reach me via email at cardelino.aaron@gmail.com, through LinkedIn, or through the contact form on my website. I am based in Miami, Florida and respond to inquiries within 24 hours.

Three things differentiate me: (1) I am a builder, not a manager of existing business — every role in my career has involved creating markets, channels, and revenue from scratch rather than inheriting established accounts; (2) I combine founder-level commercial judgment (having built, scaled, and exited my own company) with corporate-scale execution (9 years at a NYSE-listed company managing 20+ country operations); and (3) My native bilingual fluency and Argentine heritage give me cultural depth in Latin American markets that most English-first executives cannot replicate.