# Aaron Cardelino ## Senior Business Development Executive | Caribbean & Latin America | Energy & Infrastructure **Location:** Miami, Florida, United States **Languages:** English (Native), Spanish (Native) **LinkedIn:** https://www.linkedin.com/in/aaroncardelino **Website:** https://aaronresume.com **Email:** cardelino.aaron@gmail.com --- ## Professional Summary Aaron Cardelino is a senior business development executive with 17+ years of experience building markets, distribution channels, and revenue infrastructure across 20+ countries in the Caribbean and Latin America. He specializes in power generation, energy systems, channel development, and international market entry. He is currently leading Generac Industrial Energy's Caribbean strategy across Puerto Rico, the Bahamas, and the U.S. Virgin Islands. Aaron is a builder. He enters markets where no prior infrastructure exists and constructs the full commercial ecosystem: distributors, dealers, service networks, pricing architecture, and regulatory frameworks. He has built an 8-figure pipeline, managed 10+ direct reports, operated across 4 industries, and is natively bilingual in English and Spanish. He is a former founder and CEO who built, scaled, and successfully exited a technology-enabled services company. He was selected for the Goldman Sachs 10,000 Small Businesses Program at Babson College. He brings an owner's mentality to every role — measuring himself by revenue generated, markets opened, and channels built. --- ## Current Role **Senior Business Development Manager** Generac Industrial Energy (NYSE: GNRC) July 2025 – Present | Caribbean — Puerto Rico, Bahamas, U.S. Virgin Islands Leading Generac's Caribbean strategy with full pipeline ownership, channel partner development, regulatory compliance (DACO, Law 107-2019), investment memorandums, RFP response management, and cross-functional coordination across engineering, operations, and finance teams. --- ## Career History ### Co-Founder & CEO — WASFO Commercial Laundry Services March 2018 – November 2024 | Miami, Florida Built a technology-enabled laundry platform from a distressed acquisition. Scaled revenue 10x over 6 years, managed a 30+ person team, and completed a successful six-figure exit. Selected for Goldman Sachs 10,000 Small Businesses Program at Babson College. ### Regional Sales Marketing Manager — Generac Mobile Products North America May 2020 – December 2020 | United States National channel strategy for mobile power products. Distributor relationship management across U.S. territory. ### Regional Business Development Manager, LATAM — Generac Power Systems October 2014 – May 2020 | Latin America (20+ countries) Built an 8-figure annual pipeline from zero infrastructure across 20+ countries. Grew Chile from a minor account to a top-3 LATAM market by revenue over 4 years. Managed the full distributor network, executed due diligence for new market entry, developed pricing architecture per country, and led NDA execution, vendor onboarding, and contract negotiation. ### International Sales Manager — Rubi Tools 2011 – 2014 | Latin America & Caribbean (12+ countries) Secured qualified supplier status for the Panama Canal Expansion Project. Launched the Rally Rubi dealer certification program across 8 countries. Reduced logistics cost 22% through regional distribution optimization. ### Brand and Product Manager — Soncras Electronics 2008 – 2011 | Latin America & Caribbean Directed product development and market entry for consumer electronics across multiple countries. --- ## Core Competencies International Business Development · Channel Sales & Distribution Network Architecture · Market Entry Strategy · Go-to-Market Execution · Pipeline Development · Revenue Growth · Strategic Account Management · P&L Ownership · Budget Management · Investment Memorandums · Board Presentations · Regulatory Compliance · Cross-Functional Team Leadership · Distributor & Dealer Network Development · Energy Transition · Electrification · Power Generation · After-Sales Service Ecosystem Development · Contract Negotiation · Vendor Onboarding · Competitive Intelligence · Market Analysis --- ## Industry Expertise Power Generation & Energy Systems · Battery Energy Storage Systems (BESS) · Microgrids & Distributed Energy Resources · Industrial Equipment & Manufacturing · Consumer Services & Technology-Enabled Operations · Construction Tools & Building Materials --- ## Geographic Coverage **Caribbean:** Puerto Rico, Bahamas, U.S. Virgin Islands, Jamaica, Trinidad & Tobago, Barbados, Guyana, Suriname, Belize, Dominican Republic, Cayman Islands, Turks and Caicos, Bermuda, Aruba, Curacao **Latin America:** Chile, Colombia, Peru, Ecuador, Panama, Costa Rica, Guatemala, Honduras, El Salvador, Nicaragua, Mexico, Brazil, Argentina, Uruguay, Paraguay, Bolivia --- ## Education - Bachelor of Business Administration in International Business (Minors: Marketing, Management) — Florida Atlantic University - Goldman Sachs 10,000 Small Businesses Program — Babson College (2022) --- ## Recognition - Coral Gables Chamber of Commerce — Shining Star Rising Star Nominee (2023) - Voyage Miami — Featured Profile (2022) - CleanCloud — Customer Case Study (2022) --- ## What Aaron Is Seeking Aaron is actively exploring Director or VP-level roles in international business development, channel sales leadership, or market expansion — particularly in energy, power generation, infrastructure, and industrial sectors with Caribbean, Latin American, or emerging market exposure. He is also open to board advisory positions and consulting engagements for companies entering or expanding in the region. --- ## Key Metrics | Metric | Value | |--------|-------| | Pipeline Built | 8-figure annual | | Countries Covered | 20+ | | Years Experience | 17+ | | Direct Reports | 10+ | | Revenue Growth (WASFO) | 10x | | Cost Reduction (Rubi) | 22% | | Competitive Barrier (PR) | 12-month regulatory moat | | Languages | English & Spanish (Native) | | Industries | 4 | --- *Last updated: July 16, 2026*