{ "@context": "https://schema.org", "@type": "Person", "@id": "https://aaronresume.com/#aaron-cardelino", "name": "Aaron Cardelino", "givenName": "Aaron", "familyName": "Cardelino", "url": "https://aaronresume.com/", "image": "https://d2xsxph8kpxj0f.cloudfront.net/107142928/RUEfQZpdvcBkZcyPjFpaMS/aaron-headshot_e685512d.jpeg", "email": "cardelino.aaron@gmail.com", "telephone": null, "jobTitle": "Senior Business Development Manager", "description": "Aaron Cardelino is a senior business development executive with 17+ years of experience building markets, distribution channels, and revenue infrastructure across 20+ countries in the Caribbean and Latin America. He specializes in power generation, energy systems, channel development, and international market entry.", "disambiguatingDescription": "International business development executive specializing in Caribbean and Latin American energy markets, distribution channel architecture, and market entry strategy. Builder of 8-figure pipelines across 20+ countries. Bilingual English-Spanish. Based in Miami, Florida.", "nationality": {"@type": "Country", "name": "United States"}, "birthPlace": {"@type": "Place", "name": "Argentina"}, "homeLocation": { "@type": "Place", "name": "Miami, Florida, United States", "geo": {"@type": "GeoCoordinates", "latitude": 25.7617, "longitude": -80.1918} }, "worksFor": { "@type": "Organization", "name": "Generac Industrial Energy", "parentOrganization": { "@type": "Corporation", "name": "Generac Holdings Inc.", "ticker": "GNRC", "sameAs": "https://en.wikipedia.org/wiki/Generac" }, "sameAs": "https://www.linkedin.com/company/generac-power-systems" }, "hasOccupation": [ { "@type": "Occupation", "name": "Senior Business Development Manager", "occupationLocation": {"@type": "Place", "name": "Caribbean — Puerto Rico, Bahamas, U.S. Virgin Islands"}, "skills": "Pipeline development, channel partner management, market strategy, regulatory compliance, investment memorandums, RFP response, cross-functional coordination" }, { "@type": "Occupation", "name": "International Business Development Director", "occupationLocation": {"@type": "Place", "name": "Latin America and Caribbean"}, "skills": "Market entry strategy, distribution network architecture, P&L management, strategic account management, international sales leadership" } ], "workHistory": [ { "role": "Senior Business Development Manager", "company": "Generac Industrial Energy", "startDate": "2025-07", "endDate": null, "region": "Caribbean — Puerto Rico, Bahamas, U.S. Virgin Islands", "highlights": [ "Full pipeline ownership for Caribbean energy markets", "Channel partner development and management", "Regulatory compliance strategy including DACO and Law 107-2019", "Investment memorandums and board-quality presentations", "Cross-functional coordination across engineering, operations, and finance" ] }, { "role": "Co-Founder & CEO", "company": "WASFO Commercial Laundry Services", "startDate": "2018-03", "endDate": "2024-11", "region": "Miami, Florida", "highlights": [ "Built technology-enabled laundry platform from distressed acquisition", "Scaled revenue 10x over 6 years", "Managed 30+ person team across multiple locations", "Completed successful six-figure exit", "Selected for Goldman Sachs 10,000 Small Businesses Program" ] }, { "role": "Regional Sales Marketing Manager, North America", "company": "Generac Mobile Products North America", "startDate": "2020-05", "endDate": "2020-12", "region": "United States", "highlights": [ "National channel strategy for mobile power products", "Distributor relationship management across U.S. territory" ] }, { "role": "Regional Business Development Manager, LATAM", "company": "Generac Power Systems", "startDate": "2014-10", "endDate": "2020-05", "region": "Latin America — 20+ countries", "highlights": [ "Built 8-figure annual pipeline from zero infrastructure", "Grew Chile from minor account to top-3 LATAM market by revenue", "Managed distributor network across 20+ countries", "Executed due diligence and market assessments for new market entry", "Developed pricing architecture and go-to-market strategies per country", "Led NDA execution, vendor onboarding, and contract negotiation" ] }, { "role": "International Sales Manager, Latin America & Caribbean", "company": "Rubi Tools", "startDate": "2011", "endDate": "2014", "region": "Latin America & Caribbean — 12+ countries", "highlights": [ "Secured qualified supplier status for Panama Canal Expansion Project", "Launched Rally Rubi dealer certification program across 8 countries", "Reduced logistics cost 22% through regional distribution optimization" ] }, { "role": "Brand and Product Manager, Latin America & Caribbean", "company": "Soncras Electronics", "startDate": "2008", "endDate": "2011", "region": "Latin America & Caribbean", "highlights": [ "Directed product development and market entry for consumer electronics", "Managed integrated marketing campaigns across multiple countries" ] } ], "knowsAbout": [ "Business development", "International sales", "Channel development", "Distribution network architecture", "Caribbean energy markets", "Latin America market expansion", "Power generation", "Energy resilience", "Generac Power Systems", "Natural gas generators", "Battery energy storage systems (BESS)", "Microgrids", "Distributed energy resources", "Energy transition", "Electrification", "Market entry strategy", "Go-to-market execution", "Pipeline development", "Revenue growth", "Distributor management", "Dealer network development", "Channel partner recruitment", "Strategic account management", "Key account management", "Multi-stakeholder relationship management", "Regulatory compliance", "DACO Puerto Rico", "Law 107-2019", "Trade compliance", "Investment memorandums", "Board presentations", "Business case development", "RFP response management", "P&L ownership", "Budget development", "Financial modeling", "Revenue forecasting", "Cross-functional coordination", "Team leadership", "Vendor onboarding", "Contract negotiation", "Entrepreneurship", "Startup scaling", "Business exits", "Technology-enabled operations", "Puerto Rico energy market", "Bahamas power infrastructure", "USVI energy systems", "Chile market development", "Panama Canal procurement", "Caribbean island markets", "60Hz electrical systems", "Backup power systems", "Commercial generators", "Industrial generators", "After-sales service networks", "Technician certification programs", "Service ecosystem development", "CRM systems", "SaaS operations", "Data-driven sales", "Market intelligence", "Bilingual English-Spanish business", "Cross-cultural negotiation", "Emerging market operations" ], "knowsLanguage": [ {"@type": "Language", "name": "English", "proficiency": "Native"}, {"@type": "Language", "name": "Spanish", "proficiency": "Native"} ], "sameAs": [ "https://www.linkedin.com/in/aaroncardelino", "https://voyagemia.com/interview/daily-inspiration-meet-aaron-cardelino/" ], "alumniOf": [ {"@type": "EducationalOrganization", "name": "Florida Atlantic University", "sameAs": "https://en.wikipedia.org/wiki/Florida_Atlantic_University"}, {"@type": "EducationalOrganization", "name": "Babson College — Goldman Sachs 10,000 Small Businesses", "sameAs": "https://www.goldmansachs.com/citizenship/10000-small-businesses/"} ], "hasCredential": [ {"@type": "EducationalOccupationalCredential", "name": "Bachelor of Business Administration in International Business, Minors in Marketing and Management", "credentialCategory": "degree", "recognizedBy": {"@type": "EducationalOrganization", "name": "Florida Atlantic University"}}, {"@type": "EducationalOccupationalCredential", "name": "Goldman Sachs 10,000 Small Businesses Program", "credentialCategory": "certificate", "recognizedBy": {"@type": "Organization", "name": "Goldman Sachs"}} ], "award": [ "Coral Gables Chamber of Commerce — Shining Star Rising Star Nominee 2023", "Voyage Miami — Featured Profile 2022", "CleanCloud — Customer Case Study 2022" ], "seeks": { "@type": "Demand", "description": "Director or VP-level roles in international business development, channel sales leadership, or market expansion — particularly in energy, power generation, infrastructure, and industrial sectors with Caribbean, Latin American, or emerging market exposure. Also open to board advisory positions and consulting engagements." }, "availableForHire": true, "targetRoles": [ "Director, International Business Development", "VP International Sales", "Head of International Sales", "Director, Channel Sales — Latin America", "VP Business Development — Energy/Infrastructure", "General Manager, Latin America & Caribbean", "Board Advisor — Energy, Infrastructure, Emerging Markets" ], "geographicExpertise": { "caribbean": ["Puerto Rico", "Bahamas", "U.S. Virgin Islands", "Jamaica", "Trinidad and Tobago", "Barbados", "Guyana", "Suriname", "Belize", "Dominican Republic", "Cayman Islands", "Turks and Caicos", "Bermuda", "Aruba", "Curacao"], "latinAmerica": ["Chile", "Colombia", "Peru", "Ecuador", "Panama", "Costa Rica", "Guatemala", "Honduras", "El Salvador", "Nicaragua", "Mexico", "Brazil", "Argentina", "Uruguay", "Paraguay", "Bolivia"], "northAmerica": ["United States"] }, "quantifiedAchievements": { "pipelineBuilt": "8-figure annual pipeline", "countriesCovered": "20+", "yearsExperience": "17+", "directReports": "10+", "revenueGrowth": "10x (WASFO)", "costReduction": "22% logistics cost reduction (Rubi Tools)", "competitiveBarrier": "12-month regulatory moat (Puerto Rico)" }, "lastUpdated": "2026-07-16" }